Directions of digitalization of technological, production and marketing processes of production and trade chains

The current geopolitical situation contributes to the formation of a regime in relation to the Russian economy aimed at its practical elimination from participation in foreign economic activity. In this regard, the country's leadership has formulated the task of creating a supply economy, according to which Russia should meet the needs of the population in strategic goods practically on its own. An important organizational structure of the functioning of the economy in such conditions are production and trade chains, which are undergoing changes in structure and efficiency in the process of development and dissemination of digital technologies. The purpose of this article is to substantiate the directions of digitalization of the functioning of value chains. The paper proposes a system for improving the organizational structure of supply chains, consisting of the following blocks: production, technological, logistics, service, financial support, managing (coordinating). The structure of each block of the chain is considered. It is shown how digitalization of production and trade chains through the introduction of integration platforms and digital technologies (artificial intelligence, data factory, metaverse) makes it possible to increase the efficiency of interaction between various industry processes. Proposals have been developed to improve the organizational structure, the system of information support for the functioning of value chains based on digital technologies, the system of formation, management and coordination of value chains within the framework of public-private partnership.