Dynamics of digitalization of organizations in the trade industry in the Russian Federation

the article is devoted to a comprehensive analysis of the current state and trends in the digitalization of organizations in the trade industry of the Russian Federation based on statistical data, expert assessments and theoretical approaches. The emphasis is on the study of key digital technologies, such as artificial intelligence, big data, cloud solutions, omnichannel platforms, logistics automation, enterprise management systems (ERP, CRM), predictive analytics, as well as digital channels of interaction with consumers. The features of digital transformation in various segments of the industry, including retail, wholesale trade and platform marketplaces are revealed. The impact of digitalization on the structure and dynamics of consumer demand, the competitiveness of enterprises, productivity and operational efficiency is considered. Particular attention is paid to the impact of digital solutions on logistics, document flow, assortment management, personalization of customer experience and strategic planning. The difference between digitalization and automation, as well as the role of ecosystem and institutional approaches to understanding transformation processes in trade are emphasized. The article analyzes the barriers and challenges that hinder the widespread use of digital practices: regional disparities in the level of digital infrastructure, limited financial and human resources in small and medium businesses, and insufficient integration of IT solutions. It shows the importance of government policy implemented within the framework of the national programs "Digital Economy" and "Digital Trade", as well as the need to strengthen systemic mechanisms to support trade enterprises. Specific measures to stimulate digitalization are proposed: the creation of a specialized trade transformation fund, the introduction of tax deductions for digital investments, and the development of industry educational programs. The article may be useful to the scientific community, practitioners, specialists in the field of digital economy and representatives of government bodies dealing with issues of regulation and development of the trade sector in the digital age.

digitalization, trade, artificial intelligence, digital economy, government support, small and medium businesses, digital transformation, digital technologies