The role of international relations in the tourism industry

tourism is currently one of the most dynamically developing sectors of the economy, playing an important role in international trade and providing income for many countries. Globalization and geopolitical stability have a significant impact on the tourist flows and economic growth of countries. The purpose of the article is to analyze the role of international relations in the field of tourism, identify key factors influencing the development of this industry, and develop recommendations for the further development of the tourism industry. Materials and methods. The study is based on the analysis of scientific articles and reports of international organizations, as well as statistical data on international tourist flows. The methods of content analysis and comparative analysis are applied to study the impact of international relations on the tourism industry. Results and discussions. In 2023, global tourism exports reached a record $1.9 trillion, and the international tourist flow in 2024 amounted to 1.4 billion arrivals. The dynamics of international tourist arrivals shows fluctuations caused by global factors such as the COVID-19 pandemic and geopolitical instability. A survey among companies in the tourism industry revealed that international tensions negatively affect the development of the market, while the reorientation towards domestic destinations and the use of digital technologies contribute to its growth. Conclusions. Geopolitical factors and diplomatic relations have a significant impact on international tourism, determining the choice of routes and destinations for tourists. Effective development of the tourism industry requires an integrated approach, including the interaction of government programs and the private sector, which will overcome existing difficulties and ensure the sustainable development of the industry.

the role of international relations, tourism industry, security, visa policy, economic development, tourism, tourist flows