Analysis of methods for assessing the competitiveness of industrial enterprises in the region in the conditions of import substitution policy

the objective of this study is to categorize and evaluate prevailing scholarly methods for determining the competitiveness of industrial entities within the framework of import substitution strategies. Methods: the research utilizes a comprehensive approach to investigate the assessment techniques of competitiveness among firms operating in regions engaged in import substitution policies; it further employs a detailed comparative analysis to explore various computational models used in evaluating business competitiveness. Results: the document provides a detailed critical evaluation of the existing methodological frameworks, highlights their analytical strengths and weaknesses, and discusses the constraints on their applicability in the current economic environment. Conclusions: It has been established that most of the methodological approaches used are abstract and do not take into account external factors of the economic environment, which significantly reduces the relevance of the assessment results in the context of import substitution policy. The validity of the application of the original methodology based on the calculation of the integral deviation of the real parameters of the competitiveness of the enterprise from the theoretically optimal indicators is substantiated.

competitiveness assessment, methods, import substitution policy, region, industrial enterprise, external factors, comparative analysis