Typological features and classification of territorial identity from the perspective of content and form. Approaches to the formation and algorithm for designing brand design of territories

This article conducts a study of the typological features of visual territorial identity from the perspective of content and from the perspective of form, as well as approaches to its creation, on the basis of which a design algorithm is further formulated. It is noted that the separation of form and content in the analysis and design of such symbolism is extremely important from the point of view of correct reading and reflection of meaning, and a separate consideration of these aspects is a correct approach for art historical analysis. The article presents the author's classification of the typological features of territorial identity from the perspective of form and content; for the first time in technical aesthetics, these two important factors of formation are separated. The material is presented in the form of tables with detailed content, as well as figures; a comparative analysis was carried out with existing classifications of territorial identity, in which inaccuracies were identified. The most relevant approaches to creating modern visual identities of places are formulated – synthesizing, official-symbolic, national-cultural and natural-climatic, which received such names from the point of view of the underlying meaning. Based on the approaches to the formation of modern territorial identity highlighted in the article, a practical algorithm for the development of modern emblems of territories and their graphic identity has also been developed. This article conducts a study of the typological features of visual territorial identity from the position of content and from the position of form, as well as approaches to creating territorial identity, comparing the material with existing theoretical models. It is noted that the area under study is characterized by weak research in the field of science; fundamental works of Russian-speaking authors in this area are practically absent.

territorial identity, emblem, content, form, meaning, idea, design, typological feature, composition, symbol