The architectonics of the digital space of contemporary culture.

The subject of the study is a comprehensive analysis of digitalization as a sociocultural phenomenon that transforms the way culture exists, as well as the ontological foundations of communication, cognition, and creativity. The study explores a new type of culture – digital culture, which represents a unique civilizational phenomenon manifested in the formation of a new value-semantic and symbolic space with specific structural and dynamic characteristics that determine its self-organization and development. Digital culture implies a fundamental change in cultural practices, communication, perception, and the entire sociocultural experience as a whole, which is reflected through the lens of G. M. McLuhan's concept with his thesis “The medium is the message.” Significant attention is paid to identifying the internal patterns and structural organization of digital culture through the concept of “cultural architectonics” by E. E. Drobysheva, who interprets culture as a holistic self-organizing system in which structural, dynamic, and value aspects are interconnected. The focus of the research is the digital space of culture, which fits into the methodological framework of G. M. McLuhan's concept, representing digital culture as a fundamental change in the way cultural information is recorded. The methodological basis is the concept of “architectonics,” conditioned by the necessity to analyze the immanent logic and patterns of cultural development, allowing it to be viewed as a holistic self-organizing system. The scientific novelty lies in the systematic application of the architectonic approach to the analysis of the digital space of culture as a holistic self-organizing system. In particular, its structural-morphological and functional-dynamic aspects with a forming value-semantic core have been identified and characterized. The application of the architectonic approach in this context appears to be the most heuristic, allowing for the identification of stable interconnections and systemic patterns in the processes of functioning, constant reformulation, and reconfiguration of the digital space of culture. This approach offers a holistic model for understanding it, uniting structure, dynamics, and value foundations into a single theoretical framework. It expands the possibilities for the comprehensive study of contemporary cultural transformations in the era of digitalization, providing a deeper understanding of the interaction of technological, social, and cultural processes in the formation of the digital environment and the new cultural context.

modern culture, digitalization, digital technologies, digital culture, digital cultural space, Internet, architectonics, architectonics of culture, H. M. McLuhan, E. E. Drobysheva