Designing social advertising as an effective educational method in a cultural and educational environment

The cultural and educational environment is ideal for broadcasting socio-cultural standards through social advertising. It allows you to preserve and increase socio-cultural values through the education system, to introduce young people to models of communicative behavior, rules of behavior in society. This is how personal education is implemented in a limited environment, where young people are only the object of communication influence. Currently, educational work is increasingly turning to a system-activity approach, and educational methods are based on the points of growth of the subject's own action. Therefore, in this work, young people are considered as the creator of social advertising. The subject of the study is the design of social advertising. The object of the study is an educational method implemented in a cultural and educational environment. The author pays special attention to the characteristics of the design process of the design object of social advertising.  The author uses culturological and axiological approaches. The analysis of the value and socio-cultural potential of the educational method is based on the results of a survey of young people. The main conclusions of the study are the following theses: – young people are familiar with social advertising, but through participation in competitions they discover new socially significant problems; - developing a project concept, young people learn new facts and methods of solving problems, change their attitude to them, realize their importance for society as a whole and for themselves personally; – young people are aware of the degree of influence on their behavior of the information received about the problems and the creative process of working on a visual and graphic embodiment; - the process of working on social advertising allows you to make social advertising more visible in the information space as a whole, helps to make a decision to give up a bad habit, reduces anxiety in certain situations, makes a person more attentive to the community. In the process of creative competitive activity, the design of social advertising provides an opportunity for self-development and self-realization of a young person, introducing him to the values, moral and behavioral norms accepted in society.

social advertising, educational method, cultural and educational environment, design project, system-activity approach, sociocultural values, socially significant problem, young people, visual and graphical solution, moral standards