Transformation of traditional artistic symbols in contemporary decorative and applied arts (case study of interior textiles in the context of the "Guochao" phenomenon)

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Abstract

The subject of the research is the process of transforming traditional Chinese artistic symbols in contemporary decorative and applied arts, using interior textiles developing within the context of the "Guochao" phenomenon (national trends) as a case study. The study examines ornamental motifs ("cloud and thunder," "taotie"), natural and mythological symbols, calligraphy, and auspicious imagery. The aim of the work is to analyze the artistic patterns and socio-cultural consequences of adapting traditional elements to the modern object-spatial environment. Particular attention is paid to the transformation of motifs rooted in the art of the Tang, Song, and Ming dynasties and their integration into contemporary aesthetics. A systematic analysis is conducted of the mechanisms of transformation, the aesthetic logic of reinterpretation, cultural connotations, and artistic patterns of heritage adaptation. Interior textiles are considered an example of preserving cultural identity in the context of globalization. The methodology combines qualitative and quantitative methods: art historical analysis of visual symbols, decomposition of design cases, surveys of Generation Z representatives - the main consumers of "Guochao" products, and interviews with textile designers and artists. The theoretical framework includes the semiotics of R. Barthes and the theory of cultural capital by P. Bourdieu. The comprehensive approach ensures a holistic study of the transformation of traditional symbols. The scientific novelty lies in conducting the first systematic art historical analysis of the "Guochao" phenomenon in interior textiles, whereas previous studies were limited to the fields of fashion and visual culture. An integrative methodological approach has been developed, overcoming the fragmentation of existing research. Unlike works focusing on formal aspects, the semiotic mechanisms of ornament transformation and the dynamics of cultural connotations have been identified. Contemporary cultural transformation is characterized by the actualization of heritage through the reinterpretation of symbols (the "Ode to Landscape" collection), the integration of technologies (HUANG GANG's 3D knitting), and narrative construction (the 24 solar terms). The synthesis of traditional principles (symmetry, rhythm) with parametric design confirms the potential for developing a national school of art that preserves cultural identity in the context of globalization. An analysis of leading brands' practices shows that successful transformation requires a deep understanding of the semantics of traditional symbols and their organic integration into the contemporary visual context.

About the authors

Dan Luo

Email: 93luodan@gmail.com
ORCID iD: 0009-0004-9207-0539

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