The development of Chinese tourism poster in the period from the 1950s to the 2020s

Digitalization of art and the influence of digital technologies have transformed the art of creating Chinese posters, combining classic aesthetic techniques with the latest achievements in the field of media. This study dives into the analysis of the fusion of traditional elements of China’s poster art with modern digital methods, understanding the impact of digitalization on the evolution of design and visual presentation of information. The transformations that the art of the poster underwent are analyzed – from its role in socio-political processes to its current position, where ancient practices and modern innovations merge into a single whole. The field of design in the context of digital media art covers many areas and is reflected in various fields, especially in such as the creation of advertising materials, the formation of architectural space and industrial design, the development of multimedia products, design in the field of online media, as well as innovations in the field of displayed graphics and interfaces. Such creative action in the field of design is a process based on the use of computer technology for artistic creation. Artists and designers are required not only to form works of art with deep aesthetic qualities, but also to meet the growing needs of society in the field of beauty and the development of artistic and aesthetic concepts. The purpose of our research is to capture and analyze the process of merging the traditional art of the Chinese poster with modern digital media, through key aspects of the mutual influence of the latter, as well as to assess the values of integration for the development of contemporary art. Research methods include analysis of scientific literature and sources on the Chinese development of digital media arts, comparative and content analysis, visual content for the study of stylistics, technique.

digital art, Chinese poster, visual communication, multimedia, design concepts, cultural heritage, tourism, art, poster, design