Prompt as a new element of the film language, or How can Sora change the future of digital cinema?

The subject of this article is the influence of generative neural networks on the film industry. The Sora neural network, used to generate video content based on text prompting queries, is considered as an object of research. The author of the article discusses the potential application of artificial intelligence in the development of new approaches to visual narrative and also addresses issues related to authorship and creativity. The article reveals the prospect of including prompts as a new element of film language, which can radically transform the film industry, providing directors and screenwriters with unique tools to implement their creative concepts. The author argues that this approach will allow cinema figures to experiment more and showcase their creativity, overcoming previous economic and technical limitations. The article analyzes experiments with artificial intelligence in cinema. The works "Blink of an AI" and "Thank you for not answering" are described, differing in the "grotesque" quality of visualization and the presence of digital artifacts characteristic of early versions of neural networks. It is also emphasized that in the context of rapid technological development, it should be expected that these shortcomings will soon be overcome. This work is devoted to the problem of the relationship between artificial intelligence and human creative thinking in creating audiovisual content. The author concludes that the integration of artificial intelligence into the process of creating cinema opens up new opportunities for experimentation in the film industry, transforming not only the methods of creating content but also the very idea of film language. At the same time, it is emphasized that for the harmonious development of the future of cinema, it is critically important to find a balance between human creativity and machine algorithms, ensuring the protection of intellectual property and the ethical use of new technologies.

neural networks, artificial intelligence, digital cinema, generative art, Sora, prompt, film language, new media, generative neural networks, digital culture