THEORETICAL BASICS AND THE BACKGROUND OF THE DEVELOPMENT OF SOCIAL RESPONSIBILITY IN PHARMACEUTICAL BUSINESS

The problem of social responsibility is becoming more and more important both for the state and the society. More and more companies are involved in social dialogue, in cooperation between business and society trying to create the image and reputation of a socially responsible company and to meet public expectations for their products or service. This study presents the analysis of social responsibility in large pharmacy chains of St. Petersburg. The obtained data allow to conclude that the conditions for development and scientific foundation of the methodology of social responsibility in the pharmacy business have appeared.

social responsibility, social responsibility of business, corporate social responsibility, internal and external direction of social responsibility