Email this article Concept, essence, types, structure, principles and methods of regional political marketing
- Authors: Kislyakov MM1
-
Affiliations:
- Кемеровский институт (филиал) Российского государственного торгово-экономического университета
- Issue: Vol 10, No 5-6 (2010)
- Pages: 143-146
- Section: Articles
- URL: https://journals.rcsi.science/2410-3764/article/view/25106
- DOI: https://doi.org/10.17816/2072-2354.2010.0.5-6.143-146
- ID: 25106
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Abstract
In the article the author considers the concept, essence, kinds, structure, principles and methods of regional political marketing. In the author's opinion regional political marketing is a system of activity management, based on a complex study of regional political market, political management and local self-government for satisfaction of political demands of the regional citizens, a change of political behavior and political mentality.
Regional political marketing is devoted to arouse interests of representatives of all social groups and society layers, of the whole regional political membership.
As the main kinds of regional political marketing the author defines:
electoral, political and administrative, net.
The basic structural elements of regional political marketing are presented by regional political market, by the regional political product and regional political space.
To the main principles of regional political marketing the author relates: the principle of close correlation and coordination; the principle of interdependency of regional political marketing elements; the principle of effectiveness; the principle of unity of marketing strategy and tactics; the principle of reasonable sufficiency.
As the methods of regional political marketing the author marks out: analysis, segmentation, positioning, promotion of the political product, control of marketing events realization.
Regional political marketing is devoted to arouse interests of representatives of all social groups and society layers, of the whole regional political membership.
As the main kinds of regional political marketing the author defines:
electoral, political and administrative, net.
The basic structural elements of regional political marketing are presented by regional political market, by the regional political product and regional political space.
To the main principles of regional political marketing the author relates: the principle of close correlation and coordination; the principle of interdependency of regional political marketing elements; the principle of effectiveness; the principle of unity of marketing strategy and tactics; the principle of reasonable sufficiency.
As the methods of regional political marketing the author marks out: analysis, segmentation, positioning, promotion of the political product, control of marketing events realization.
About the authors
M M Kislyakov
Кемеровский институт (филиал) Российского государственного торгово-экономического университета
Email: m.kislyakov@mail.ru
профессор кафедры социально-экономической истории; Кемеровский институт (филиал) Российского государственного торгово-экономического университета
References
- Морозова Е.Г. Политический маркетинг: концепции развития, модели функционирования (компаративный анализ). - Автореф. дисс. …доктора полит. наук. М., 2000. С. 22.
- Колосов П.А. Политический маркетинг: региональный аспект// Социально-политическое взаимодействие на территории: механизмы, трансформации, регулирование. Материалы республиканской научной конференции, 9-11 декабря 1998 г. Кемерово, 1999. С. 180-186.
- Холодилин М.С. Проблемы становления политико-избирательного маркетинга в России: региональный аспект. - Автореф. дисс. …кандидата полит. наук. Уфа, 2007. С. 8.
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