«NIGERIAN LETTER»: POWER, CONTROL, MANIPULATION BY THE MEDIA

The article is devoted to philosophical and cultural analysis of the «Nigerian letter». In the modern world this phenomenon is known as a form of legal violation, spam on the Internet. Special attention is focused on the understanding of this phenomenon in the context of implementation in the environment of the media of power as a possible means of communicative influence - manipulation. This text actualizes the existential needs of people in specific for consumption culture forms - such rhetoric of management as the level and quality of life. Clash of semantic contexts «level» and «quality» forms the border between the real and the desired. A «Nigerian letter» creates the effect of overcoming this boundary, manipulates these meanings of reality, asserts features and possibilities of improving life.

mass media, «the Nigerian letter», control, power, manipulation, existential needs, the culture of consumption