ALTERNATIVE SOCIAL ONTOLOGY IN THE DISCOURSE OF POSTMODERNISM

The article is devoted to alternative practices of social analysis in the discourse of postmodernism. Social ontology of postmodernism, according to the author, reflects a shift in the strategies and intentions of scientific creativity due to the expansion of telematics in the public space of economy, politics and cultural life. All the cumulative problems of social theory of the «second modernity’s» are the reflection of the bases of a new type of social ties and relationships, mediated by actual practitioners of the real and virtual communications. New social reality in its various formats, such as «the transparent society» or «risk society», as the author says, is characterized by the displacement of the previous structures of social interaction, i.e. visible deterritorialization of the boundaries of the traditional socio-cultural space.

globalization, cosmopolitanism, mass media, media picture of the world, «risk society», «the transparent society», «liquid modernity»