Types of novelty in the semiotics of creativity

The purpose of the article is to identify the main types of novelty from the standpoint of the semiotic theory of creativity. The methodological framework of the research is general semiotics, Friedrich Dessauer’s theory of potential space and the transcendentalist scheme of cognition and activity. Creativity is considered as the transformation of the rules of semiosis at the level of sensory perception, reason or mind in receptive (cognitive) or projective (actually creative) activity. The source and condition for the possibility of creativity is the heterogeneous structure of reality, ontological pluralism, fixed in the concept of “three worlds” by K.R. Popper and the “four kingdoms” by Fr. Dessauer. The subject, object and process of activity are singled out as the main environments for the emergence of novelty, in semiotic terminology presented as a shift in pragmatic, semantic and syntactic rules of sensory perception, reason and mind. The identified types of novelty are illustrated with examples from literary science fiction.