Corporate culture values as an HR management tool

The most significant element in the modern concept of HR management is the recognition of a person as a key resource of organizations and, as a result, focus on creating conditions for the realization of his potential. The cultural component here is one of the most significant intangible assets, the central basis of the organization's life cycle. Namely, these are the values, norms and attitudes that are accepted and shared by both managers and ordinary employees of the company. In the context of digital transformation and hybrid work formats, corporate culture as an HR management tool is of particular importance. In the article, the authors answer the following questions. What is corporate culture? What value orientations allow using corporate culture as an HR management tool? It is necessary to try to answer these questions, since corporate culture is the most important tool for the long-term successful development of the company, uniting employees around strategic goals.

corporate culture, organizational culture, culture, HR management, HR management tools