Written Сommunication in Chinese on the International University Сampus

The article examines the place and role of the Chinese language in the linguistic landscape of the campus of the Peoples' Friendship University of Russia named after Patrice Lumumba. The subject of the study is written public texts in Chinese, posted on the university campus (announcements, signs, posters, etc.). The material collected by the continuous sampling method was analyzed from the positions of the addressees of the texts, their subject matter and multilingualism, and also evaluated from the point of view of compliance with the norms of the Chinese language in the texts. The effectiveness of Chinese-language written communication was assessed using a survey of Chinese-speaking students. The place of the Chinese language in the linguistic landscape of the university campus is described; it is noted that written communication in Chinese on campus plays an important role both in the educational process and in everyday interaction. At the same time, conclusions about the insufficient representation and limited thematic diversity of Chinese-language texts were drawn. Recommendations for improving written communication in Chinese are proposed, which will help optimize the process of adaptation of students from China, increase their awareness, which will generally have a positive impact on the ergonomics of the communicative space, as well as increase the status of the Chinese language in the language landscape of an internationally oriented university.

international campus, university campus, linguistic landscape, written communication, communicative space, intercultural communication, internationally oriented university, ergonomics of the communicative space, multilanguage, Chinese language