Research of ressentiment in the media communication space: opportunities and limitations

The article is devoted to the review of research on ressentiment in the media communication space. The subject of this article is the study of ressentiment in the space of media communication. Ressentiment is a phenomenon that includes feelings of anger, ressentiment, envy, indignation, directly expressed on the media communication platforms. The purpose of the study is to study the role of ressentiment in shaping public opinion and strengthening political polarization through media reports. The text describes the historical and philosophical reflection of the concept of "ressentiment" in the scientific works of German philosophers F. Nietzsche and M. Scheler. The author has identified and analyzed three areas of research of the Nietzschean concept of ressentiment in mass communications. Firstly, it is a study of ressentiment in social networks, secondly– the mediatization of political ressentiment, and thirdly, the representation of ressentiment in cinema. The article uses the theoretical foundations of sociology, media studies and cultural studies for a comprehensive analysis of ressentiment in the field of media communications. The scientific novelty of this study lies in the consideration of ressentiment in the context of media communication. By integrating the three aspects presented, the study expands our understanding of ressentiment in the space of media communications. This study examines the role of ressentiment as part of a shift in structural power relations, evidence of a crisis in interpersonal relationships and the inability of individuals to fully control their actions, offering insight into how media reports can shape public opinion and fuel political polarization in the modern communication landscape. In conclusion, it should be noted that this research article contributes to a broader understanding of ressentiment by analyzing its manifestations in the media communication space. Considering ressentiment in social networks, its mediatization in political contexts and representation in cinema, the study sheds light on the possibilities and limitations for future research in this area. The results of this study provide a valuable insight into how media communication forms and reinforces ressentiment, contributing to a deeper understanding of its impact on society and public discourse.

ressentiment, Scheler, Nietzsche, mass communications, cinematography, media communications, communications, cinema, sociology, social networks