«SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements
- Autores: Perfilieva NV1
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Afiliações:
- Peoples' Friendship University of Russia
- Edição: Nº 1 (2010)
- Páginas: 28-31
- Seção: ARTICLES
- URL: https://journals.rcsi.science/2313-2299/article/view/341844
- ID: 341844
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Resumo
The article investigates the means to render borrowed neologisms in mass media and advertizing/ the introducing of new graphic methods to adapt new lexical units in the Russian language.
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Sobre autores
N Perfilieva
Peoples' Friendship University of Russia
Email: kaf_yazik_rudn@mail.ru
Кафедра общего и русского языкознания; Российский университет дружбы народов; Peoples' Friendship University of Russia
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