The Objective and Manipulative Component of the Electoral Programme. The Ways of Detection and Presentation

In the article the author, comparing the texts of the electoral programmes of the candidates for the post of London and Moscow mayors adds a conceptual meaning to the objective and manipulative components of these programmes. Analyzing the titles of the electoral programs, the semantic content of its thematically close parts, the peculiarities of usage of the grammatical forms and the ways of presenting of the content, the author of the article introduces the most essential ways of objective and manipulative components expression thanks to which the voter’s decision is influenced.

objectively-necessary and manipulative components of the electoral programmes, semiotics of the titles of the programme’s parts, content of the programme’s thematic parts, conceptual meaning of the grammatical forms, semantic and stylistic oppositions