Pedagogical system of information-communicative competence development of students - prospective public relations experts

The paper discusses a pedagogical system of information-communicative competence development of students - prospective public relations experts. This competence is formed throughout the conscious human life and provides effective interpersonal and social interaction using obtained and processed information in accordance with professional tasks. The paper presents the authors’ definition of «information-communicative competence of a public relations specialist». The authors describe theoretical and methodological foundations and their qualitative conditions and synthesize a pedagogical system of information-communicative competence development of undergraduate students majoring in advertising and public relations. The authors think that the theoretical model of this system is urgent, significant and has a practical value from the point of view of its use as a methodological basis for pedagogical experiment. The authors present the results of the practical implementation of this theoretical model: a system of designed practical training in basic subjects of the curriculum; systematization and selection of existing educational technologies; training manuals, reflecting the targets of the educational system as well as the means of achieving them; a developed and tested methodology of the pedagogical experiment. The proposed criterion-diagnostic apparatus allowed the authors to make a preliminary assessment of the results and carry out the correction of the developed system to ensure maximum efficiency.