Impact of the Digitalization Process on Changes in the Culture and Behavior of Various Groups of Russian Youth

This article is an interdisciplinary study devoted to an in-depth analysis of the impact of digitalization on the transformation of cultural attitudes and behavioral strategies in the modern Russian youth environment. The work reveals the mechanisms by which information technologies not only transform traditional values, but also contribute to the formation of new norms of self-identification and social interactions. The analysis is based on the integration of quantitative and qualitative methods, which allowed us to obtain a holistic picture of changes depending on socio-demographic characteristics, covering representatives of urban and rural youth, as well as different levels of education and income. The article consistently examines three empirical studies, each of which highlights certain aspects of digital processes: the formation of digital identity, the influence of digital media on behavioral patterns, and a comparative analysis of the perception of digital culture in the context of socio-demographic factors. The practical significance of the research lies in the possibility of developing recommendations for adapting state youth policy and improving educational and cultural projects in the context of rapid technological progress. The article lays the foundation for further research aimed at studying the long-term impact of digital technologies on cultural space and social behavior, contributing to the development of effective support measures in the context of rapid information transformation.