电邮这篇文章 Lexical and symbolic representation of the image of modern Mordovia by the population of the Republic
- 作者: Pakshina I.A.1, Maskaeva E.N.1
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隶属关系:
- Scientifi c Center of Social-Economic Monitoring State Institution
- 期: 卷 15, 编号 1 (2023)
- 页面: 85-97
- 栏目: Cultural Studies
- ##submission.dateSubmitted##: 05.12.2025
- ##submission.dateAccepted##: 05.12.2025
- ##submission.datePublished##: 18.04.2023
- URL: https://journals.rcsi.science/2076-2577/article/view/356386
- DOI: https://doi.org/10.15507/2076-2577.015.2023.01.85-97
- ID: 356386
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Introduction. The article presents the results of the analysis of the lexical and symbolic representation of the image of the Republic of Mordovia by the population of the region. Such study of the components of the ethnocultural image of the Republic is based on the results of a sociological survey which was conducted for the fi rst time.
Materials and Methods. The research material was compiled from the data of the sociological survey “'Identifi cation of brands of the Republic of Mordovia”, conducted in March – April 2022 among the residents of the Republic, as well as among the representatives of the target group, which included the employees of cultural institutions. The method of collecting information was an online survey (CAWI) carried out on the Google Forms platform. The cluster analysis by the kmeans method was used to analyze the obtained data.
Results and Discussion. Based on the cluster analysis, two groups of respondents were identifi ed: those who perceive the region positively and those who evaluate it negatively. The reference points of the positive perception of the Republic were the lexemes friendly, own, hospitable, and the negative – poor. To defi ne modern Mordovia, the respondents most often chose such evaluation lexemes as hospitable, friendly, own, confl ict-free, cultural, sunny, open. The symbolic image of the region for the majority of the respondents is associated with the coat of arms of the region, the fox, the selfdesignation region 13, the birch and Mastorava, the goddess of the Earth.
Conclusion. The results of the sociological survey revealed the predominance of positively colored lexemes of the respondentsʼ responses, which serve to characterize the region and its inhabitants. Mordovia is most often correlated with offi cially approved symbols of the territory and its selfdesignation, as well as with the images personifying such parameters of Mordovian mythology as fertility and the femininity.
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作者简介
I. Pakshina
Scientifi c Center of Social-Economic Monitoring State Institution
编辑信件的主要联系方式.
Email: iraida-69@mail.ru
ORCID iD: 0000-0003-3050-2127
Candidate Sc. {Cultural Studies}, Lead Research Fellow, Editorial and Publishing Department
俄罗斯联邦, SaranskE. Maskaeva
Scientifi c Center of Social-Economic Monitoring State Institution
Email: elena-maskaeva@mail.ru
ORCID iD: 0000-0001-8889-3170
Senior Research Fellow, Editorial and Publishing Department
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