Performance evaluation of the competitiveness of goods



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The article listed high performance and competitiveness of the goods described in a comprehensive assessment of competitiveness of the goods, also analyzed at a particular swatch. All organizations operating in the conditions of the struggle, it is necessary to own advantages to achieve the stated goal. Therefore, a separate organization converts the increased emphasis on manufactured goods, to establish at least the most attractive offer, the implementation of which will bring big profits.

作者简介

E. Uskov

Moscow State University of Mechanical Engineering (MAMI)

Email: mim@mami.ru
+7(495)644-16-73

I. Vinogradova

Moscow State University of Mechanical Engineering (MAMI)

Email: mim@mami.ru
PhD; +7(495)644-16-73

参考

  1. Золовьев Д. Л. Управление маркетингом: 20-ти модульная программа для менеджеров«Управление развитием организации». Модуль 13. - М.: ИНФРА-М, 2013.
  2. ЛуколаеваС. Н. Товароведение товаров. Теоретическиеосновы. Учебник для ВУЗов. - М.: Норма, 2011.
  3. Макаров Р. Основы менеджмента. - СПб.: Питер, 2011.
  4. Рухалков К. И. Фирменное планирование: Учебник. - М.: ИНФРА-М, 2013.

版权所有 © Uskov E.A., Vinogradova I.M., 2015

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