Tree of factors providing competitiveness of innovations



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Abstract

An innovative strategy provides successful economic development. For the successful implementation of the innovation strategy it is needed an accurate assessment of the innovation competitiveness. The paper presents the factors that ensure the competitiveness of innovation. The distinguishing feature of a particular innovation as a product is a high degree of uncertainty in the obtained results. It is shown that the most complete forming of requirements for competitive innovation can be done by constructing a tree structure, achievement of which provides the competitiveness of innovations.

About the authors

V. V Burlakov

Moscow State University of Mechanical Engineering (mami)

Email: bcintermarket@yandex.ru
Ph.D.; +7 (495) 968-15-19

V. D Sekerin

Moscow State University of Mechanical Engineering (mami)

Email: bcintermarket@yandex.ru
Dr. Sc., prof.; +7 (495) 968-15-19

References

  1. Секерин В.Д. Инновационный маркетинг: Учебник. – М.: ИНФРА-М, 2012. – 238 с.
  2. Секерин В.Д., Горохова А.Е. Оценка инвестиций: Монография. – М.: АРГАМАК-МЕДИА, 2013. – 152 с.
  3. Секерин В.Д., Нижегородцев Р.М., Горохова А.Е., Секерин Д.В. Инновации в маркетинге / Под общей ред. В.Д. Секерина. – М.: МГУИЭ, 2011. – 252 с.

Copyright (c) 2013 Burlakov V.V., Sekerin V.D.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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