Formation of the product portfolio on the example of the trademark "Kores"



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Abstract

The article describes main indicators that characterize the range of office supplies. The algorithm of formation of the product portfolio using ABC - analysis is constructed.

About the authors

Y. S. Doroshkevich

Moscow State University of Mechanical Engineering (MAMI)

I. M. Vinogradova

Moscow State University of Mechanical Engineering (MAMI)

Ph.D.

References

  1. Аверин А.В. Товароведение, экспертиза и стандартизация [Электронный ресурс]. http://www.ecollege.ru/xbooks/xbook128/book/index/index.html?go=part-006*page.htm
  2. Журнал «Канцелярское дело». 2014. № 11.

Copyright (c) 2015 Doroshkevich Y.S., Vinogradova I.M.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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