Artificial Intelligence Implementation for Customer Engagement in Social Networks: an Overview of Russian and Foreign Experience

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In modern realities, artificial intelligence plays a key role in marketing, in general, and certainly in engaging new users in social networks, in particular. Neural networks and other machine learning methods are widely used in various recommendation systems, but their application for attracting new customers is underdeveloped. As we know, upscaling of any business is directly related to increasing the number of new consumers, which determines the significance of studying the issue of neuromarketing. The purpose of this study is to conduct a comparative analysis of existing Russian and foreign services for the engagement of new clients and to identify effective methods used for these purposes. 

作者简介

A. Sokolov

Innopolis University; Perm State University

编辑信件的主要联系方式.
Email: asokolov@interprogram.ru
Postgraduate student of the Innopolis University Autonomous Educational Institution; Assistant, Institute of Physics and Mathematics 1 Universitetskaya St., Innopolis, Russia, 420500; 15 Bukireva St., Perm, Russia, 614068

A. Shutkin

Perm State University

Email: ashutkin@mail.ru
2nd-year Master's student at the Department of Applied Mathematics and Computer Science 15 Bukireva St., Perm, Russia, 614068

E. Epifanova

Perm State University

Email: Kateryna.epifanowa@yandex.ru
5th-year student specializing in Translation and Translation Studies 15 Bukireva St., Perm, Russia, 614068

A. Popkova

Perm State University

Email: alina.k-r@mail.ru
5th-year student specializing in Translation and Translation Studies 15 Bukireva St., Perm, Russia, 614068

A. Beklaryan

HSE University

Email: abeklaryan@hse.ru
Candidate of Technical Sciences, Associate Professor, Faculty of Computer Science 20, Myasnitskaya St., Moscow, Russia, 101000

M. Barulina

Perm State University

Email: mab@psu.ru
Doctor of Physico-Mathematical Sciences, Associate Professor, Institute of Physics and Mathematics 15 Bukireva St., Perm, Russia, 614068

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