Peculiarities of commitment of Muscovites to a healthy lifestyle: results of a questionnaire survey

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Abstract

In the given article there are results of sociological research aimed at the study of peculiarities of motivation of residents of Moscow to maintain a healthy lifestyle (HLS) in conditions of digitalization. According to the obtained results, it is noted that respondents have misunderstanding of the principles of a health-saving behavior: the majority of participants, identifying themselves as leading HLS, at the same time allow the presence of certain bad habits, imbalance of the regime of the work and rest, insufficient physical activity and eating disorder. According to the authors’s opinion, the motivation in HLS is caused by influence of external stereotypical attitudes: unhealthy beauty standards, ideas about the priority of health in achieving success in life, socially acceptable behavior. At the same time, the internal motivation for joining a HLS is rather unstable and blurry. Given the significant role of information and communication companies in introducing Muscovites to a healthy lifestyle, the need for their clear targeting, taking into account the specifics of various social groups, becomes obvious.

About the authors

Nadezhda Yu. Vyatkina

Sechenov First Moscow State Medical University (Sechenov University); Financial University under the Government of the Russian Federation

Author for correspondence.
Email: vyatkina_n_yu@staff.sechenov.ru
ORCID iD: 0000-0003-3647-0066
SPIN-code: 7649-2912

department assistant

Russian Federation, Moscow; Moscow

Iliya V. Rozhkov

Financial University under the Government of the Russian Federation

Email: irojkov@fa.ru
ORCID iD: 0000-0002-1455-347X
SPIN-code: 8148-7322

Cand. Sci. (Economic), associate professor

Russian Federation, Moscow

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Supplementary files

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2. Fig. 1. Self-assessment of the health of Muscovites, %.

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3. Fig. 2. Motivations for sports among Muscovites (%, multiple-choice question).

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4. Fig. 3. Reasons for respondents’ non-compliance with the daily routine (%, multiple-choice question).

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5. Fig. 4. Factors preventing compliance with the diet, depending on adherence to healthy lifestyle (%, multiple-choice question).

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6. Fig. 5. Channels for obtaining information about health preservation programs implemented in Moscow (%, multiple-choice question).

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7. Fig. 6. The most popular resources covering health preservation programs implemented in Moscow (%, multiple-choice question).

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Copyright (c) 2022 Vyatkina N.Y., Rozhkov I.V.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
 


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