Influence Levels of Users and Meta-Users of a Social Network

Abstract

This paper considers an extension of the actional model of influence in online social networks. Within the framework of this model, the influence and influence levels of separate agents (users) and meta-agents (subsets of users) are calculated on the basis of their actions taking into account the goals of a control subject (a Principal). We study some properties of the influence function. An example illustrates how the actional model can be used to calculate the influence levels of users in a concrete social network under available initial data.