Trash stream as a sociocultural phenomenon: threats to traditional and cultural values, legal regulation

the article presents a comprehensive analysis of the phenomenon of trash streams - live online broadcasts containing provocative and often illegal content, through the prism of their impact on the cultural and traditional values of society. The study reveals trash streams as a multidimensional sociocultural and legal challenge of the digital age, threatening established moral benchmarks. The purpose of the study is to identify the nature and mechanisms of the functioning of trash streams, assess the degree of their threat to traditional values, analyze the consequences of the spread of such content and develop a system of measures to minimize the destructive impact on society. As part of the study, the main characteristics of streamer as a sociocultural phenomenon were determined and specific features of its radical form - trash streams were identified. Types of illegal and immoral content in trash streams (violence, cruelty, humiliation of human dignity) are classified and correlated with current legal norms. The psychological mechanisms of audience involvement were analyzed: audience motives (need for thrills, identification with participants) and streamers (monetization, shocking self-realization). The influence of trash streams on the value system of society, especially on the process of socialization of young people and the assimilation of traditional moral norms, was assessed. The legal mechanisms for countering the spread of destructive content, including the latest legislative changes, have been analyzed. A set of measures has been developed to protect cultural and traditional values from the destructive impact of trash streams, taking into account social, educational and technological aspects.

trash streams, traditional values, cultural values, digital environment, public morality, deviant behavior, legal regulation, media literacy, digital socialization