The significance of traditional media in the global media system

the dynamic processes of technological transformation over the past decade have led to a fundamental change in the communication landscape through the consolidation of diverse media formats into integrative information ecosystems. The convergence of textual, audiovisual, and graphical components in the global network infrastructure, while liberalizing access to information, initiates a fundamental paradigm shift in social interactions. For print media, digital technologies require a revision of strategic positioning and an emphasis on unique advantages. Printed publications have specific material characteristics: tactile comfort, ease of reading, and speed of review. In this aspect, periodicals retain a competitive advantage over digital resources, which ensures their relevance. Traditional media remain particularly important in countries with uneven access to digital technologies. In regions with limited Internet penetration, insufficient digital literacy, or economic barriers to access to new technologies, it is traditional media that meet the information needs of a significant part of the population. The observed metamorphosis of communicative practices affects not only the technological dimension, but also the deep mechanisms of public discourse and information exchange. This paper analyzes the prospects for the development of traditional media, including periodicals, radio and television, in the context of the expansion of digital platforms. Special attention is paid to studying the adaptation strategies of classical QMS in the face of digital transformation and identifying potential trajectories for their further institutional development in the modified media space.

new media, social communication, communication technologies, mass communication, Internet