Digital platform as a key business model of the modern economy

the article provides a comprehensive analysis of digital platforms as a dominant business model in the context of global digitalization. The essence, key characteristics and theoretical foundations of the functioning of platform models, the concept of network effects and reducing transaction costs are studied. Based on the analysis of the market capitalization of the world's leading corporations, the economic superiority of platform companies is demonstrated. The paper provides a classification of digital platforms, considers the structure of their business models and the process of ecosystem formation. Examples of successful foreign and domestic digital platforms in various sectors of the economy are systematized. Particular attention is paid to the challenges associated with the spread of platforms, as well as regulatory risks, antitrust issues and socio-economic consequences. In conclusion, conclusions are made about the transformative impact of digital platforms on modern markets and promising areas for further research in this area are identified.

digital platform, platform economy, business model, network effect, digital transformation, ecosystem, market capitalization, competition, transaction costs, innovation