Ministry of Foreign Affairs of the Russian Federation Barriers to the development of digital platforms in Russia under modern conditions

this study aims to identify the obstacles that limit the formation and further expansion of digital platforms in Russia under current conditions. Particular attention is paid to marketplaces, which play a central role in e-commerce and influence the country’s economy. The paper examines statistical data for 2022–2024, reflecting trends and dynamics in industry development. It is noted that digital platforms serve as an important driver of innovation and structural transformation, yet they encounter numerous barriers divided into internal and external categories. Internal factors include a shortage of qualified personnel, insufficient organizational flexibility, limited investment resources, and the technological immaturity of certain projects at the rapid scaling stage. An analysis of external barriers demonstrates that the uncertain legal regulation of digital platforms creates risks for both operators and users. Macroeconomic and sanctions-related restrictions worsen financing conditions, impede import substitution, and complicate access to advanced technologies. Market monopolization by a few of the largest marketplaces poses obstacles to emerging projects and niche services, though some successfully find their own market niches. This study provides a basis for more detailed practical recommendations, taking into account the specifics of internal marketplace processes and market demands.

digital platforms, marketplaces, development barriers, legal regulation, investment, logistics, monopolization, import substitution, talent shortage, e-commerce