AGILE methodologies in project management: adaptation and scaling challenges

the purpose of the study is to analyze the specifics of using flexible project management methodologies such as Agile, Scrum, Kanban and Lean Startup, as well as to assess their impact on improving team performance and company competitiveness. Methods: the research process includes the study of modern scientific literature, a comparison of flexible and traditional methods of project management, as well as the study of the dynamics of the introduction of flexible methodologies in other countries, including Russia. Findings: the results of the study showed that adaptable strategies based on iterative development, constant feedback and flexible planning work particularly well in the context of rapidly changing needs typical of startups, digital products and the IT sector. It was found that interest in these methods in Russia is steadily growing, despite a slight lag. Conclusions: the introduction of Agile requires a change in corporate culture in addition to changes in project management methods. Effective implementation of adaptable methods can play a significant role in increasing business competitiveness in today's market.

Agile, Scrum, Kanban, agile methodologies, project management, hybrid approaches, efficiency, digital transformation