Ministry of Foreign Affairs of the Russian Federation Success factors of the group of companies Fuchs, the largest independent producer of lubricants in the world

the aim of the article is to explore business model of the group of companies Fuchs which enabled it to reach success on the world lubricants market. The world lubricants market is a highly competitive market with leading positions taken by the world vertically integrated oil companies. Group of companies Fuchs included in TOP-10 of the world producers of lubricants stands out vividly among independent lubricants producers. The article is focused on the potential realization opportunities on the global market by an independent lubricants producer based on the Fuchs` business model. The following key characteristics of the strategy of the group of companies Fuchs providing necessary conditions for the successful export potential realization on the world lubricants market have been identified as a result of the research: geographical diversification of production facilities, diversified products and clients mix, effective use of the opportunities of the organic and inorganic business growth, significant investment in research and development, strong relationship with original equipment manufacturers. Thus, high results on the global lubricants market can be achieved without vertical integration of the company.

world lubricants market, world vertically integrated oil companies, group of companies Fuchs, geographical diversification of production, R&D, products and customers mix, organic and inorganic growth