Analysis of the lexis of the telegram channel "Finance" by Svetlana Ilyina

the article explores the lexical and stylistic features of financial discourse in Svetlana Ilyina's Telegram channel "Finances." The relevance of the study lies in the need to explore new forms of digital communication that combine professional terminology with elements of spoken language. The aim of the study is to identify the specific features of lexical and stylistic aspects of financial discourse in the Telegram channel "Finances" and to determine the similarities and differences with traditional financial language. The study employs methods of vocabulary classification, contextual analysis, and comparative research. The study is based on 184 lexical units selected from the channel's publications in January 2024. The research shows that Telegram discourse is shaping a new type of economic communication that requires a revision of traditional approaches to the analysis of professional languages. The work is of interest to specialists in the fields of linguistics, media research and financial communication, as well as to practitioners working with digital media. The results obtained open up prospects for further study of the transformation of professional languages in the context of digitalization.

linguistics, semantics, media content, messengers, vocabulary, stylistics, analysis