Correlation of form and content of header complexes of electronic editions

the article is devoted to the study of the relationship between formal and semantic parameters of headline complexes in digital media. Based on the analysis of 100 headlines (news portals, electronic magazines, social media, international and niche media), correlation models demonstrating the influence of visual design on the pragmatic effectiveness of headlines are revealed. The study uses a comprehensive approach including content analysis with coding of parameters (visual, linguistic, technical), correlation analysis (Pearson's coefficient) and cross-platform comparison. Practical relevance lies in recommendations for newsrooms, including automation of colour scheme selection based on NLP tone analysis and emoji integration in social media. Algorithms for dynamic headline generation based on perception patterns are proposed for CMS systems. The results support the hypothesis about the synergy of multimodal elements in digital communication. The sample is limited to Russian platforms, which requires caution when extrapolating the results. Dynamic changes of headlines in real time (A/B-testing) are not taken into account. Further research could focus on analysing cultural differences (e.g. colour semantics in Chinese media) and adapting the model for VR environments and mobile interfaces.

headline complex, multimodality, digital media, medialinguistics, usability, SEO-optimisation