Theoretical aspects of media image formation, typology and characteristic features

this article examines in detail the theoretical foundations of the formation of a media image as one of the key elements in the context of the modern information society. The media image is a complex and multifaceted phenomenon that encompasses both traditional and modern digital media formats. These formats are the result of significant changes in communication processes and technologies, which, in turn, affects the perception of information in modern society. The article highlights the main theoretical approaches to the detailed analysis of the media image, including its socio-cultural, psychological and philosophical aspects. It is important to note that each of these aspects plays a key role in understanding the media image as a phenomenon. Special attention is paid to the typology of media images, where various categories are viewed through the prism of their cognitive impact on the audience, which allows for a deeper understanding of how media formats shape public opinion and perception of reality. This study provides an extensive review of existing scientific and theoretical provisions, as well as author's conclusions. As a result of the work, an analysis of how media images influence the formation of identity, social relations and cultural changes in the modern world is carried out.

media image, society, mass media, typology, media sphere, communication