Corporate identity: basic concepts and approaches in the context of domestic and foreign research

corporate identity is defined as the process of identification of employees and organizational structures with the organization, including the adoption of its philosophy, values and norms of behavior. Scientific novelty is due to the interdisciplinary nature of the study of corporate identity and the difficulties in terminology associated with this concept. Researchers note that employees who experience a corporate identity work more efficiently and stay with the company long-term. These employees share the values of the organization, follow its rules and norms of behavior, and also commit their future to the organization. The article also highlights the historical context and evolution of corporate identity research. The author notes that research into corporate identity began in the second half of the twentieth century and concerned the formation of a corporate style. Subsequent research focused on corporate philosophy and employee belonging to the organization through sharing its values. The paper provides an overview and analysis of the concept of corporate identity, touching on the historical context and theoretical foundations, which helps to understand the importance and impact of this concept on employees and the organization as a whole. The importance of the concept of corporate identity for employees and organizations is emphasized. It helps to build a positive image and reputation of the company, and is also a key factor in the success of the organization. The results of the study can be used in the practical development of programs for the development of corporate culture of organizations, competency models, as well as socioogical research.

corporate identity, organizational identification, identification, corporate culture, mechanisms for the formation of corporate identity, organizational psychology, personnel management