Network culture of the modern information society

The dynamics of the information and communication technologies development has led to the emergence of a new kind of culture. Revealing the essence and specifics of the network culture functioning is becoming one of the urgent task aimed at maintaining social stability. The author has carried out a conceptual and theoretical understanding of modern trends in the development of the information society by clarifying the qualitative specifics of the network culture phenomenon in the article. The aim of the article is to develop a socio-philosophical concept of network culture that can serve as a basis for ensuring information security for the development of the individual and society. The methodological basis is the network approach, which focuses on social relationships and interrelations that determine the specifics of people's network interaction. The universality of its application in this article lies in the fact that it helps to reveal the structure of the network, which determines the features of the stability and intensity of contacts of subjects, its transitivity and openness. The axiological method and forecasting method used in the article made it possible to reveal the specifics of the value-normative interaction of network elements, the features of the formation and functioning of network culture in comparison with the mechanisms of the traditional culture existence, and to anticipate future opportunities for its development to prevent destructive effects on social processes. The result of the research was the identification of such essential features of network culture as globality, anonymity, interactivity, creativity, dynamism, flexibility, openness, multimedia, which determine the peculiarity of its formation and existence. Their clarification is aimed at the formation of network ethics, focused on the development of a new system of social values and norms in accordance with the specifics of the network society. This article can be recommended in the development of measures to preserve the information security of social development, which is practically in demand in modern society, the stability of which is negatively affected by the destructive use of information and communication technologies.