Ethnocultural traditions in everyday life: the experience of Azerbaijanis in Tatarstan

this article examines the problem of preserving and transforming the ethnocultural traditions of Azerbaijanis in Tatarstan in the modern era. The relevance of the study is determined by the need to understand how traditional norms influence the everyday life of the members of this national community and contribute to the maintenance of ethnic identity in the multicultural environment of modern Russia. In the introduction, the study’s objectives are formulated, namely to identify key traditional values, customs, and rituals, as well as to analyze their impact on social interaction and cultural self-determination among representatives of the Azerbaijani diaspora in Tatarstan. The methodological framework of the study is built on a comprehensive approach that includes ethnographic observation, semi-structured interviews with community members, and an analysis of archival and literary sources. This set of methods has allowed not only the collection of qualitative data about traditional practices but also tracking their dynamics under the influence of global processes and modern urbanization. The application of mixed research methods has provided a comprehensive understanding of the phenomenon of preserving cultural heritage and its adaptation to new socio-cultural realities. The “Results” section presents the main findings of the study. It was found that traditional practices, including celebrations, rituals, and family ceremonies, continue to play a significant role in the lives of Azerbaijanis in Tatarstan by fostering community bonds and social solidarity. At the same time, the modernization of some traditions through the use of modern digital technologies has been noted, enabling the younger generation to integrate the legacy of their ancestors into everyday life. It was also established that traditional values contribute to interethnic dialogue and the strengthening of cultural resilience in a multiethnic region. In the discussion, the obtained results are interpreted through the lens of cultural adaptation theory, with an emphasis on the mutual influence of traditional values and contemporary social processes. The authors of the article offer practical recommendations for the development of programs to support ethnocultural heritage and underscore the necessity for further research into the mechanisms of transforming traditions in the context of globalization and digitalization of society.

ethnoculture, traditions, everyday life, Azerbaijanis, Tatarstan