Managerial intentions of the public sphere: the influence of social networks on public opinion

the article discusses issues that correspond to such a specialty from the list of the Higher Attestation Commission as «5.4.7. Sociology of Management (sociological sciences)». The authors of the article consider the current issues of the influence of social networks on the formation of public opinion. This influence is manifested through the application of managerial intentions in the public sphere. The article presents the results of a sociological study examining the respondents' attitude to social networks, as well as characterizing the opinion of respondents about the impact of social networks on both perception of reality and public opinion. Managerial intentions play an important role in this process. This issue is of particular importance in the modern era of the emerging information society, in which communication on social networks is of particular importance and has not only positive but also negative consequences. After analyzing the results, the authors formulated recommendations for avoiding negative effects and enhancing positive ones. The article concludes that it is necessary to develop training programs aimed at improving digital literacy; develop new mechanisms for controlling disinformation; stimulate open dialogue and exchange of opinions; and actively involve the community in discussing topical issues through social networks.

public opinion, social networks, perception of reality, the role of education, sociological research, communication tool