Outsourcing as a promising tool for the pharmaceutical industry

in the context of global economic turbulence and increasing competition, pharmaceutical companies are intensifying their search for innovative methods to streamline operations and develop human resources. In this context, outsourcing technology is becoming particularly important in the Russian business environment. Large pharmaceutical market participants, focusing on reducing operational risks and meeting personnel requirements, increasingly consider outsourcing as a strategic business model that reduces costs and demonstrates pronounced anti-crisis adaptive potential. This modern management concept forms an innovative strategic development trajectory based on the fundamental principles of concentrating internal resources on key competencies (optimizing activities in the areas of maximum efficiency of the company) and transferring non-key functions to specialized external contractors capable of performing them with higher efficiency and economic efficiency. The purpose of this study is a comprehensive analysis of outsourcing as a management tool, to study the specifics of its use in the pharmaceutical industry and to identify potential areas of transformation of business models of organizations under its influence. The tasks include identifying key motivators and barriers to outsourcing in pharmaceutical production and distribution, assessing its impact on operational and financial efficiency, and modeling scenarios for the evolution of companies' business architecture. The practical significance of the study lies in the consideration of scientifically based recommendations for the adaptation and optimization of outsourcing strategies to increase the competitiveness and sustainability of pharmaceutical organizations in an unstable economic environment.

outsourcing, generic, business, model, logistics, brand, resources, standard