Concept, content and essence of functioning of travel agencies

in the context of rapid changes in consumer preferences in the tourism services market, in the context of growing competition, digitalization, there is a need for an in-depth analysis of the functioning of travel agencies, their role and influence on the development of the industry. The presented article presents the concept, content and essence of the functioning of travel agencies. Objective: to study the essence and content of the functioning of travel agencies, their role in the tourism industry, as well as determining their influence on the development of tourism. Methods: when writing this article, the following methods were used: analysis and synthesis, induction, deduction, scientific classification, systems approach. Results: The study examined the main aspects of the functioning of travel agencies, including their definition, role in the industry, functions, services, structure and organization of work, as well as the impact on the development of tourism. Conclusion: The analysis revealed the importance of travel agencies as a link between tourists and service providers, emphasizing their key role in creating a tourism product and satisfying customer needs.

tourism product, functions of travel agencies, services of travel agencies, customer support, structure of travel agencies, business processes of travel agencies