Development of entrepreneurship in the field of production of personal protective equipment oriented to the market of the State Corporation Rosatom

the market of personal protective equipment (PPE) is one of the most important segments in ensuring the safety of workers in various industries. In recent years, this sector has demonstrated steady growth due to the tightening of labor safety requirements, the development of a labor protection culture and increased awareness of employers about the need to provide employees with high-quality PPE. The Atomsiz Group of Companies is an example of a successful enterprise in this industry, whose activities cover the production, sale and implementation of innovative solutions in the field of personal protective equipment. The presented article describes the features of the development of entrepreneurship in the field of production of personal protective equipment oriented to the market of the State Corporation Rosatom. The purpose of the study is to analyze the development of entrepreneurial activity of the Atomsiz Group of Companies in the field of production of personal protective equipment aimed at the Rosatom State Corporation market. Methods – in the process of working on the article, the author used methods of system and statistical analysis to assess the level of development of entrepreneurial activity in the Atomsiz Group of Companies, a comparative approach, induction, deduction, tabular and graphical interpretation of the collected information, economic analysis, scenario approach, etc. Results: in the process of the author's research, it was found that the key factors in the success of the Atomsiz Group of Companies were a deep understanding of the specific needs of the nuclear industry, flexibility in adapting to changing requirements, investments in research and development and digitalization of business processes. Conclusion: The company's experience shows that even in such a specific and highly competitive segment as providing PPE to nuclear industry enterprises, Russian business is able to create effective entrepreneurial models that ensure not only commercial success, but also a significant contribution to solving important industry problems to ensure personnel safety.

economic development, business development, Atomsiz Trading House LLC, production of personal protective equipment, focus on the Rosatom State Corporation market, production, innovation