Justification of the need and prospects for the transition of businesses to the use of sustainable product packaging

the purpose of the study is to substantiate the need for businesses to transition to sustainable product packaging and to identify the economic barriers that affect the speed and scale of implementing environmentally friendly packaging solutions. Methods: the study employs analytical-comparative, economic-mathematical, and economic-analytical methods, as well as elements of modeling and comparative analysis of open data. The empirical basis includes open data from packaging material manufacturers and the results of cost assessments comparing traditional and sustainable packaging. Findings: the study presents comparative models and calculations reflecting the relationship between costs and benefits in the use of traditional and sustainable packaging. Using VANPACK packaging solutions as an example, it was found that despite the higher short-term cost of sustainable materials, in the long term their use contributes to reducing total expenses and increasing business competitiveness. Conclusions: the transition to sustainable packaging is an economically and strategically justified direction of sustainable business development. The findings confirm that the implementation of eco-friendly packaging solutions enables companies to adapt to new environmental regulations, strengthen market positions, and build an ESG-oriented corporate image, thereby providing additional qualitative justification for the transition.

sustainable packaging, business sustainable development, economic efficiency of sustainable packaging, environmental barriers to green transition, use of sustainable packaging in business