Platform concept as a factor in ensuring sustainable business development

the article examines the role of the platform concept as a key factor in ensuring sustainable development of modern business structures. In the context of global digitalization and strengthening of the ESG agenda, traditional management models face new challenges, which actualizes the search for innovative approaches to organizing economic activity. Platform transformation is considered as a system-forming process that allows companies to rebuild the institutional configuration, optimize the use of resources and create new value through network interactions. The essence of platform business models, their ability to generate network effects and adapt to a changing external environment are analyzed. The author's conceptual model SUST (Sustainable, Uniting, Self-Transformed) is presented, which systematizes the key characteristics of sustainable platform ecosystems and acts as a management framework for their design and evaluation. Based on the analysis of Russian and foreign cases, both the advantages and risks of the platform economy are identified, including the "rebound effect" and labor precarization. The thesis is substantiated that digital platforms are a powerful but ambivalent tool whose contribution to sustainable development directly depends on balanced regulation and responsible management practices.

platform concept, business ecosystem, ensuring sustainable development, business, ESG, digital transformation, SUST model, network effects