Public spaces as an economic catalyst: problems and prospects of management

the article discusses approaches to defining the concept of "public space", their features, goals, and objectives. A classification of types of public spaces is presented. Problems in the organization of public space are identified. The purpose of the study is to consider how management and marketing measures can improve the efficiency of public spaces. Methods: spatial approach to analyzing the urban environment, grouping and classification of types of public spaces, case analysis of public space practices. As a result, measures were developed to improve the efficiency of public spaces, and how management and marketing tools contribute to improving the quality of their work is shown.

public space, territorial marketing, territorial brand, identity, art object