Specifics of marketing tools in amateur hockey

сurrently, the Government of the Russian Federation pays great attention to the development of sports in the Russian Federation, including at the amateur level. It is worth noting that the involvement of young people in a healthy lifestyle (HLS), as well as involvement in sports should be carried out on the basis of marketing technologies. It should be noted that amateur hockey, as a sport, continues to gain popularity, especially among young people. Successful use of marketing can contribute to the development of this trend and attract new players and spectators. This article describes the specifics of marketing tools in amateur hockey. Objective: to conduct a study of the effectiveness of using marketing tools to popularize amateur hockey in the Russian Federation. Methods: study of existing studies, observation method, case study, content analysis. The use of these methods will provide a more complete picture of the current state and prospects for the use of marketing in amateur hockey. Results: In the course of the scientific analysis conducted within the framework of this article, it was established that for the development of amateur hockey in the Russian Federation it is necessary to use the entire range of existing and accessible marketing tools. Conclusion: if the necessary resources are available, an amateur hockey team should not limit itself in marketing tools to attract attention to its own activities.

popularization of sports, amateur sports, marketing in sports, amateur hockey, marketing tools