Improving the process of distributing a digital music product in the face of sanctions

the article analyzes the models of the process of distributing a digital music product. At the beginning of the 21st century, there was a change in the model of the process of distributing a music product under the influence of digitalization. Electronic music has become the fastest growing genre in social networks. In modern Russia, due to sanctions, it is necessary to make changes to this model when distributing electronic music. The purpose of the study: to develop a model of the process of distributing a digital music product under sanctions, which will allow Russian artists and production organizations working in the genre of electronic music to neutralize sanctions restrictions on foreign digital services. The presented model will allow distributing electronic music of Russian artists and production organizations, delivering marketing materials to foreign streaming services and receiving royalties. The peculiarity of the proposed model is to transfer rights to distributors who have better conditions with specific streaming platforms, and to bypass sanctions restrictions for a Russian electronic music project on delivering marketing materials to foreign ones. The study is the basis for further research and determining transaction costs for the proposed model.

music industry, digital music market, music distributor, music label, electronic music, transaction costs, digitalization, sanctions, distribution